Zoom Events: a year of improving your virtual and hybrid events


Zoom Events: a year of improving your virtual and hybrid events

They say time flies when you’re having fun, so it’s hard to believe our virtual event management solution, Zoom Events, just turned 1! Launched in the summer of 2021, Zoom Events was born specifically for remote audiences. As virtual and hybrid events became central to modern marketing strategies, we saw the need for a remote-friendly event platform that would help organizations facilitate memorable and engaging experiences and unite attendees in across borders and time zones.

So far, over 7,000 customers have used Zoom Events and the platform has averaged over 150 events per day since launch. We even hosted Zoomtopia 2021 on Zoom Events, bringing the latest and greatest from the world of communications to over 30,000 virtual attendees worldwide. And we continue to innovate by helping organizations discover new possibilities with hybrid experiences of all shapes and sizes.

Looking back on our eventful year

When you’re busy working ahead, sometimes you forget to look back. It’s exciting to see how much we’ve accomplished in just 12 months, with so much more to come! Here are some of our favorite moments and what’s new from the past year.

Meet behind the scenes

Sometimes you need a central location for presenters to hang out between sessions or discuss last-minute changes. Rather than hopping on separate calls, our virtual green room, or Zoom Webinars Behind the scenesallows webinar organizers, co-organizers, and panelists to meet behind the scenes and chat while enjoying access to the event and its features.

Discover the exhibition hall

Typically, an event showroom is where everyone comes together and where the best conversations happen. It’s an opportunity to showcase products, connect with peers, and learn about what’s new in the industry. We didn’t think virtual events should sacrifice that valuable experience, so we’ve added a virtual showroom to replicate the in-person booth experience and allow attendees to network, explore new topics and engage in live conversation.

Virtual networking made easy

We know that not all events need an exhibition hall, so our Zoom Event Networking Features allow attendees to connect before, during, and after an event through attendee directories, customizable profiles, and a variety of chat tools.

Your brand, your way

We know how important branding is to extending the reach of an event, so our Session Marking Features allow users to customize name tags, backgrounds, wallpapers, and recording hubs with company logos and brand assets.

Do more with integrations

When software tools integrate seamlessly, everyone wins. Our integration with Zoom Rooms allows users to easily join a virtual event from their conference room or hybrid workspace and share the experience with in-person and remote colleagues. And for a seamless reporting experience, our Pardot integration makes it easy to populate prospect databases with registration and attendance data.

Dive deeper into data and analytics

Speaking of data, one of the biggest benefits of a virtual or hybrid experience is access to data and analytics that you might otherwise miss in person. The Zoom Events dashboard allows hosts to generate reports and take advantage of enhanced sorting functionality to view, export and download valuable metrics. Event marketers take the guesswork out of attendee ROI and engagement with transparent analytics around registrations, booth sponsors, live stream views and duration, content downloads, tickets sold, event sponsors, and more!

What to expect for Zoom events

Although we have a full year under our belt, Zoom Events are just getting started. Take a look at some of our new features to see how you can simplify your next virtual or hybrid event, improve attendee networking, and expand your reach.

New Host Features

Access to special roles
We’ve made it easier for hosts to manage attendee permissions to their special role (excluding moderators) by giving them the ability to control the level of access these attendees have during the event. Hosts can grant full permissions to attendees, revoke attendee permissions, or pre-register special roles for a specific ticket.

Greater flexibility to publish session recordings
Sometimes you’re not ready to post a session right away. Now hosts have control over when to post and display session recordings in the event lobby.

Invite co-editors throughout the creation of the event
Hosts can add or invite co-publishers at any stage of the event creation process.

Pre-registration improvements
For hosts who already have a list of registered attendees, they can upload a list of those pre-registered attendees to an event. Each downloaded participant will receive their ticket to join the event directly without having to go through the registration process in Zoom Events. Hosts can also:

  • Bulk download external ticket holders and registrants (people who have registered on other ticketing platforms or manual registration lists)

  • Generate two different attendee email templates

  • Add or remove pre-registered participants

  • Extract registration or join links from registration management

Access control ticketing
Get more flexibility around ticketing, including the ability to designate which attendees can join each session. In the ticketing panel, set the type of sessions you want various ticket holders to attend as well as door sessions for specific attendees or open to everyone.

New features for attendees

Mobile Browser Networking
Users can view their profile card and configure their networking mode from a mobile browser, in addition to initiating 1:1 chats and sending connection requests to other participants.

Audio transcription for Zoom Events recordings
Find your post-event session recording on a full-screen playback page in the conference event lobby with audio transcript. With audio transcription, you can:

  • Find and jump to the desired location in the transcript

  • Show avatars to the left of each speaker’s name in the transcript

  • Choose to play highlights only

Show performers on session cards
If you’re using an interpreter in your event, attendees will see a “Live Interpreters” label displayed on the session info card to see which languages ​​are available and supported.

Find out what Zoom Events can do for you

Want to learn more about all you can do with Zoom Events? Bookmark our release notes to stay up to date on the latest feature releases. To learn how you can improve your virtual event strategy and create experiences your attendees will love, contact Zoom Events today for a live demo!

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