Zoom Boom: Impact of the pandemic on the cosmetic enhancement industry


LAS VEGAS (KLAS) — The pandemic has affected many businesses in different ways. It has changed the way many people communicate, work, and even feel about themselves.

Zoom has its moment, and many women have an “ah-ha moment.”

Bad lighting, bad cameras, looking at each other during convergence calls, it creates a rush for cosmetic upgrades.

Some are calling it a pandemic surge as much of the world focused on business conservation.

Melanie Speed, owner of Flawless Med Spa, says her business has grown and tripled in size.

“We brought in another injector because the demand was so high we couldn’t keep up with it,” adds Speed.

She is a Certified Nurse Practitioner and Certified Aesthetics Nurse Specialist. Speed ​​adds that her business is booming, with many newbies looking for that beauty boost.

“We kind of experienced what I like to call the Zoom Boom,” she told 8 News Now. “People are at home, they work from home. They are on facetime or zoom more than ever. They see things on their face and angles on their face that they have never seen before. I think it made people a lot more self-aware.

Lina Weil is a spa patient and says virtualizing her business has done just that.

“When you go up on Zoom you see like very few wrinkles, it’s more about looking and feeling better about yourself,” she added.

Speed ​​says her three most requested procedures these days include lip fillers, botox and cheek fillers.

“What happens when we get older is that we lose volume in the middle of the face, between the eyes and the mouth, so we lose the fat pads and that creates what looks like the melting snowman,” explains Speed.

The American Academy of Facial Plastic and Reconstructive Surgery also reports a boom in surgeries for the same reasons, the ability to recover at home and healing with masks.

Previous Research explores public reactions to the COVID-19 pandemic in various ethnic groups
Next BSP assesses impact of soaring oil prices on inflation outlook