WhatsApp will launch a reaction function to improve engagement


The instant messaging platform, Whatsapp, is set to launch an in-chat reaction feature that will see users respond to chats with preferred mood options.

Mark Zuckerberg, founder and CEO of Whatsapp’s parent company Meta, made the announcement in a post through his Facebook account on Thursday.

According to Mark, the feature should be available to users later Thursday.

In a follow-up statement, Mark noted that the “thank you” reaction which is depicted with praying hands was included to help users spread appreciation.

Also read: WhatsApp adds new privacy feature to hide ‘last seen’ of preselected contacts

The development comes weeks after Whatsapp introduced a new privacy feature that allows users to hide their last status from a pre-selected contact.

Ripples Nigeria understands that the new React feature will boost engagement on Whatsapp, especially by boosting the activities of silent group members who often prefer to remain silent during chats.

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