Viber partners with Snap to offer AR lenses



Will soon launch its new lens features in Bangladesh to meet the growing number of users in the country

Rakuten Viber, a global leader in cross-platform messaging and voice communication, will bring augmented reality (AR) lenses to its app through a partnership with Snap Inc.

Viber will soon launch its new lens features in Bangladesh to meet the growing number of users in the country, a press release said.

Using Snap’s developer tools including Camera Kit, Creative Kit, and Bitmoji, the Viber app will integrate AR lenses, enable sharing on Snapchat, and bring customizable Bitmoji avatars to Viber.

Viber lenses, powered by Snap, will deliver AR-compatible photo and video messaging to Viber users for the first time. The launch includes 30 new Viber lenses, and the company plans to add an additional 50 to 70 lenses per month, or at least 300 lenses by the end of 2021.

Viber lenses are an important addition to the app’s existing sticker collections, which allow users to express themselves visually while chatting. Users can now choose from various masks that accurately follow facial movements with the Expressive Masks feature and enhance images using the beautify features.

Additionally, the new range of features includes attention grabbing filters that add a creative layer to the visuals. Users can also use the Custom Bitmoji feature to embed custom Bitmoji characters in photos and videos.

The new features are designed to support the company’s commitment to simplifying use and ensuring data privacy. Personal and group chats on Viber are end-to-end encrypted, so users can be sure their communications are always private and secure.

Businesses will also have the option to create their own exclusive lenses on Viber. The World Wide Fund for Nature, FC Barcelona and the World Health Organization are among the first partners to offer new lenses on Viber.

Elliot Solomon, Director of Camera Platform Partnerships, Snap Inc., said, “Snap’s partnership with Rakuten Viber is a win-win situation for both of us. This will help us extend our augmented reality technology to regions where Viber already has a strong footprint, and help their users express themselves through AR on the Viber platform.

Djamel Agaoua, CEO of Rakuten Viber, added: “We are delighted to bring the Snap Camera to Viber users. Through this partnership, we want to empower our users’ creativity with AR, and we look forward to inspiring fun new ways for people to stay in touch with their friends and family. Viber is more than a messaging app. It not only connects people to each other, but it’s also a place where users can create entertaining, exciting and rewarding content to share with their communities.

The iOS version of the app with these new features, as well as the beta version of Android in English, is available from June 30, 2021, in most of the countries where Viber operates.


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