MANILA — Rakuten Viber has teamed up with esports company Mineski Global to introduce easy-to-play games to its messaging app.
Starting this month, Viber users in the Asia-Pacific region can play up to 70 hypercasual games through the mgames chatbot, a platform created by Mineski Global.
The games, which range from puzzles and word games to races and screen tappers, allow users to compete for rewards and play with their Viber network.
Rakuten Viber Senior Manager David Tse said they hope to give users “another way to interact and communicate” with their new offerings.
“We don’t just launch games on Viber, we’re building a community of hypercasual gamers,” he said.
Mineski Global CEO Ronald Robins for his part highlighted the social aspect of gaming, saying it “creates one of the strongest reward loops that incentivize consumer behavior.”
“For example, mgames on Viber has private lobbies so users can have friendly competitions with family and friends. This and other features are new features that will make your messaging app experience more dynamic,” said he declared.
Some of the games unveiled during the recent launch of chatbot mgames include Tako Block, a block stacking game; Whack A Mole, where players can relive their amusement park experience; and Furious Speed, a car racing game.