WhatsApp and Enterprise Nation have announced a partnership to educate and support small businesses in UK on how to connect with customers and grow their businesses using WhatsApp’s free business tools.
WhatsApp is the world’s most popular private messaging service, with over 2 billion users worldwide, but many in the UK are unaware that WhatsApp also offers a free business app, especially created for SMEs.
Already two in three respondents around the world say they’ve messaged a business, and the WhatsApp business app was designed with small business owners in mind. The app allows small business owners to easily connect with customers, highlight key products and services, take orders, and answer customer service questions, making interactions with customers quick, personal and private.
WhatsApp’s free business tools
Businesses can create a catalog to showcase their products and services and use special tools to automate, sort, and respond to messages quickly. The WhatsApp business app already has more than 50 million users worldwide and 175 million messages are sent to a WhatsApp business account every day.
Recent research also shows that 35% of small business owners believe that a lack of expert advice is a barrier to adopting technology tools in their business. The new partnership aims to provide training and best practice advice to Enterprise Nation members in the UK to help them grow their businesses and build loyal and trusted relationships with new and existing customers.
âSmall businesses have faced unprecedented challenges in all areas of their business over the past two years. Having a connection with customers is always important for businesses, but during the pandemic we have heard of so many examples where WhatsApp has been described as an absolute lifeline for SMEs around the world. WhatsApp allows customers to talk to a business the same way they chat with friends and family, allowing them to place orders, inquiries, or browse products, and it gives businesses an easy way to stay in touch with their customers, close sales and do business. As the country seeks to turn around, maintaining meaningful customer relationships has never been more important for small businesses. “
– Akua Gyekye, Head of Public Policy, at WhatsApp
âWe are delighted to partner with WhatsApp, further strengthening the support we already provide to small businesses across the UK. Taking care of your existing customers is essential for every business, but it can sometimes be neglected in favor of winning new business. Technology has played a huge role in supporting small businesses over the past 18 months and WhatsApp is making customer service a great experience for both the customer and small business owners.
– Emma Jones, Founder, Enterprise Nation