How to grow your business with WhatsApp

NAIROBI, Kenya, July 14 – WhatsApp, owned by Meta, has undoubtedly been a game-changer when it comes to reaching customers online, both for micro, small and medium enterprises as well as established businesses.

This article outlines the ways businesses can leverage the messaging app to increase their reach and revenue for your editorial consideration.

Whether you run a small, fast-growing business or a large, global enterprise, your business can benefit from WhatsApp in several ways. Here are some key ways for small, medium and large businesses to leverage WhatsApp to grow.

WhatsApp’s cloud-based API for businesses and developers

WhatsApp’s business offering has options for businesses of all sizes around the world, and the new secure cloud hosting service provided by Meta has been created especially for big brands. For large businesses looking for new ways to communicate with their customers faster, more conveniently and reliably, WhatsApp’s new Cloud API offers an enterprise-grade solution with the ability to pay per conversation with their customers.

The startup time for this new API has been reduced from months to minutes, giving businesses and developers quick and easy access to WhatsApp’s business offering. This API, which is built directly on WhatsApp, allows businesses and developers to personalize their experience and increase the speed at which they can generally respond to their customers.

If you are a business owner, you can directly sign up for this service and eliminate costly server expenses via

Discover unique features for fast-growing businesses with the WhatsApp Business app

Designed especially for small businesses, one of the WhatsApp Business app features that many fast-growing businesses around the world have leveraged to manage communication with their customers is the click-to-chat link.

This feature allows businesses to generate a chat link directly from the WhatsApp Business app and share it on their online presence so that their customers can easily message them and receive feedback immediately. This allows businesses to be easily reachable while giving customers control over which businesses they chat with.

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Other tools businesses of all sizes can leverage on the WhatsApp Business app include:

  • Quick answers: Businesses can create shortcuts to answers to frequently received customer questions on WhatsApp Business to speed up the process of addressing relevant customer concerns.
  • Away Messages: Out-of-hours messaging makes it easier for businesses to manage the expectations of their customers who send out-of-hours messages. You can now notify your customers when your business is closed and your operations are reopening, to manage their expectations.
  • Labels: Organize and filter relevant communications with your customers so you can find and respond to messages faster.
  • Catalog: With Catalog, businesses can showcase products and services in a mobile storefront and group similar items into collections to simplify customer shopping. You can go ahead and share links to your entire catalog or specific items with new and existing customers on WhatsApp, Facebook, and Instagram from the WhatsApp Business app.

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