Barça exceeds 400 million followers on social networks


FC Barcelona has exceeded the extraordinary figure of 400 million followers on its various social networks. This spectacular figure is further proof of the club’s global reach and leadership in the digital sports and entertainment ecosystem. And that’s not just in terms of followers, but engagement as well.

Facebook this is where FC Barcelona has the most followers, no less than 136 million, followed by Instagram (118) and Twitter (71). But that’s right on his main accounts. The club also has many followers of the women’s football team, other professional sports, youth teams, the Barça Foundation, the Barça academy and the Barça innovation center, for example. And he also has accounts in different languages, up to eight on Twitter.

And it’s not just about the Big Three either. Barça has 33 million followers on Line, which is huge in Asia, 12 million on YouTube, where it is the number one football club, and 9 million on TIC Tac. There are 24 million on the other channels of the club, like Viber and Snapchat, and the Chinese specificities Weibo and Douyin. Barça has 13.5 million followers in China, ahead of Chelsea and Manchester United.

Since July 1, 2020, Barça’s online community has grown by 35 million, enough to fill the gap. Camp Nou 350 times. The main Instagram account (@FC Barcelona) is the one that has increased the most, by 10 million, while there has been a growth of 101% on TIC Tac. The content category that has seen the most movement is Barca’s women’s team (@fcbfemeni). Their triple winning campaign resulted in 62% growth on Twitter and 25% on Instagram.

By combining news and entertainment and carefully following the trends on each of the platforms in order to provide fans with the type of content they value the most, FC Barcelona has not only attracted new followers, but also new engagements. The numbers prove it. In 2020, Barça amassed 1,603 million likes, shares, retweets and comments. According to Blinker data, there have been 2,994 million views of Barça’s various posts.

Such a strategy for connecting with their audience is one of the main reasons Barca top the global list of sports clubs on four of the five biggest social media channels, Instagram, Twitter, Youtube and TikTok. It’s only on Facebook, where it’s not the number one club.

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All this went hand in hand, in 202/21, with the creation of CULERS membership, the club’s new loyalty program. It has helped to strengthen the feeling of belonging to the club and offers a wide range of benefits to subscribers, including a membership card, unlimited access to Barça TV +, discounts on tickets and branded products, and a special shirt.



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